All quality websites need an effective plan for optimization. Optimization process involves three components – backlinks, social media and SEO. Backlinks are very important in this process, but lots of people still do not know exactly what backlinks are and how do they work. Backlinks are a great way for boosting your website up in the rankings of the search engines. Backlinks give you bigger exposure online and attract more people to you. So what exactly are the backlinks?
Backlinks are type of hyperlinks from outer sources that directly point and bring people to your webpage or website. They serve as a relation between the different web pages, which allows the internet users to navigate from one place on the internet to another page they are searching, all within the web browser.
Backlinks can be very beneficial for your site for two main reasons. First, they improve the ranking of your website in the search engines, and second – they give you bigger exposure online and provide direct access to your site from other sources. Backlinks are a way through which other people can show you that they like something that is on your website. For example, if you put some type of article with valuable information on your site, some other website owners may find it useful and put a link to it on their websites. If this happens many times with lots of different websites, the search engines will get the indication that the information that is on your website contains something valuable to other websites. The more backlinks you get to your website, the more popular your site will be to the search engines. However, it is not only about the number of backlinks you get, but quality is even more important. Have in mind that even just one backlink that comes from a respected and quality source is more valuable than dozens others that come from poor sources.
Backlinks are important, because you will face lots of problems if going through other methods of finding something you look for. You can find some web pages that link to other page by using the search engine, but there is no chance for you to find all of the pages. You would have to look to every single webpage that exists, which is nearly impossible, just to be able to check which page is linked to the URL that you have an interest in. This would cost you a fortune and a waste of quality time. Luckily, there are companies such as https://www.digitalaurora.com.au that knows these things and can do a great job for you. If you are a Melbourne based company then look no further than at Digital Aurora. If you seek professional SEO services, professional and competent staff and a great design for your company website, then Digital Aurora is the place to look for these services. Quality website owners in Melbourne know this, so check out their great portfolio of work and ask them anything regarding backlinks or other website related things you are interested in. Hundreds of Melbourne based businesses are already selling their products and services online thanks to the quality work of Digital Aurora.
Always keep in mind why the backlinks are significant for a website. Backlinks can have both good and bad impact on your brand. It all depends on the relevance and the quality of the link. If the link points to a webpage with a low quality, then you will damage the reputation of your website. Quality backlinks are crucial for driving web traffic to your website.
As it was previously mentioned, your backlink strategy should involve linking to quality sources. In the past, when the search engines where not quite advanced as they are today, the larger the number of backlinks you had on your website – the higher the ranking of the website was. However, the search engines have developed and improved a lot, so now they can detect this ‘shady’ tactics and can even blacklist your site from the search engines. So, the single most important thing is to add super quality backlinks from various locations to your website. Equally important is the backlinks to look natural in their appearance, link location, their adding frequency and anchor text.
You should always be going for backlinks from quality, authority websites. However, they are not so easy to find, and especially is hard if you have a completely new website. You may find out that a powerful and popular website would not want to link to your small and almost empty website. In any case, if the website that you are linking back from is more popular and relevant than yours than you would benefit from that. In order to determine a website`s authority you can check out their domain age and page rank. The higher their page rank and the older their age then the more authoritative they are.
Anchor text is also important. This is the text that is used for your link, and it is used for adding links inside the webpage without breaking the content flow. Search engines work in a way that they scan the anchor text, so if you use relevant keywords inside the anchor text that will inform the search engines about the subject of the link. Wise thing to do is to use anchor text that is rich with keywords that are relevant to the link destination.
So, you have learned that backlinks are hyperlinks from other sources which directly lead to your website. They are very important for the rankings of your website, because they are indicating value and serve as votes. Additionally, backlinks expand your web reach and the accessibility of your website. Your website gets to reach wider audience and the website traffic would increase. Always add backlinks from several different quality websites within the theme or topic of your website. Using an anchor text filled with relevant keywords is also important in helping your website appear higher in the search engines.
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